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The By Way of Africa Show, presented by MKPR Branding Agency, will showcase the designs of Sidratu Maju, of H7 L’inconnue Designs, a native of Sierra Leone, “who aims to bring African inspired clothing into the mainstream market by creating an array of modern designs with a twist of African flare”. From her humble beginnings in a small West African country, Sidratu drew her earliest inspiration from her mother, who was reputed to be a fabulous seamstress. The hallmark of Sidratu’s designs is her love for and expert use of the vibrant colors and textures found in the vast array of African fabrics. Sidratu effectively manipulates these various fabrics and creates uniquely beautiful and eye-catching designs that are sassy, elegant, sophisticated, and perfect for special occasions, or for casual everyday wear. Sidratu will debut the Unknown SS ’13 Collection at the By Way of Africa Runway Show.

By Way Of Africa takes place on Saturday October 20, 2012 at The Spot located Downtown at 1903 W. Olympic Blvd., Los Angeles, CA 90008. The show runs from 8PM – 1AM. Regular admission is $10 and VIP admission, with seating along the runway is $20. Tickets may be purchased at http://bywayofafricalafw.eventbrite.com/. Early arrival is suggested.



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